Numpfer

Packaging, Illustrations

Simple and clean packaging for baby textile company, numpfer. Sarah Robbins, the founder of numpfer, has created products that are beautifully simple with no frills; we wanted the packaging to reflect that. Translucent packaging was used so that the buyer can see the whole product. I gave the logo and illustrations lots of room to breath, and kept any copy to a minimum. We have stuck to her core colour palette of Black and Teal. Simple, beautiful, practical packaging for a product that is also simple, beautiful and practical.