eir Mobile Medicine

Branding, Vehicle Wrap, Website, Assets for Social Channels, Apparel, Packaging

Housed in a fully renovated vintage Winnebago RV, Eir Mobile Medicine is an Acupuncture + Natural Medicine studio. 

Borrowing it's name from the Norse goddess of protection and mercy, eir evokes feelings of trust, health, solidity, groundedness, certainty, strength and of being naturally and beautifully human.

It was important for the founder, Mercy Southam, to express her zest for life and optimism through the brand. Keeping this in mind, as well as her personal identity as a queer woman, we chose bright, vibrant brush stroke swashes in rainbow. We wanted the brand to feel fresh, full of life -- to be fun, but also bring forth a feeling of trust and reliability. As a medical service, it was important to communicate the sense of reliability and trust that clients will be looking for, without losing the playfulness of the visual brand.