Lululemon

Digital Assets for Instagram & Web

RUN: Always On was the first of three multi-channel web marketing campaigns I worked on for Lululemon. I was hired as a freelancer through Toronto-based advertising agency Poolhouse Creative to design all the social media (paid and unpaid) and website components needed for the campaign. The campaign coincided with Lululemon’s 10k run in Vancouver, BC. I also designed all the signage, wayfinding, mile markers, tents and swag for the run.

As it always is when working for an established brand, I designed within Lulu's brand guidelines and referred to the brands' best practices when executing designs.